An independent London studio for fashion and lifestyle brands. We build the brand, shoot the campaign, produce the show and get it seen — and we organise London Fashion Day, so we know the runway from the inside.
The studio
AK is two founders, one letter each: Andrii Karakushan and Kostiantyn Lieontiev. Between us, a fashion producer who founded two runway platforms and a fashion label, and a digital entrepreneur who builds brands, websites and media.
Strategy, identity, photo and film, shows, websites, PR and paid media sit under one roof — so the idea agreed in the first meeting is the one that walks the runway, fills the feed and lands in the press.
Our own runways
Runway platform · London
An independent international runway for emerging and independent designers, organised by AK since 2023. Eight seasons in London — at St John’s Church, Hyde Park, and now at the historic Porchester Hall in Westminster.
Runway platform · Odesa
A runway for Ukrainian designers since 2010. Thirty-two seasons on, it still opens twice a year in Odesa — plus a summer weekend of shows in the city’s Botanical Garden.
Fashion brand
A label that ignores gender, age and convention — shown at London Fashion Day and at Fashion For Freedom during Milan Fashion Week, now being developed for the international market.
Founded by Kostiantyn Lieontiev.
Online magazine
A media platform covering fashion, lifestyle and the creative industries — and an official media partner of London Fashion Day.
Founded by Andrii Karakushan.
Next on stage — London Fashion Day · Season 8
Twelve fashion voices, one London runway: six runway slots from 13:00 to 18:00, opening with students of the London College of Contemporary Arts.
How we work
Tell us about the brand, the date you are working towards and what you need. We read every brief ourselves.
A written proposal: scope, team, timeline and the fee — agreed before any work begins.
Strategy, design, shoots, shows and builds in one plan, with one team accountable for all of it.
Launch, press and promotion — then the numbers, so you know what worked and what to do next season.
The honest breakdown a young designer cannot find anywhere else — what a runway slot really costs, where the money actually goes, and what a show is genuinely worth.
A logo that only works at billboard scale is a logo that will be cropped, shrunk and ignored by the algorithm that decides whether anyone sees it.
Founders in fashion are usually better known than their labels — or invisible behind them. Both are strategy problems, and both are fixable.
Start a project
A few lines are enough to start. We read every brief ourselves and reply with questions, a time to talk, or a proposal.
Or write to ak@akbrand.studio
