Fashion & Brand Advisory London · Paris · Dubai
From an idea to an international presence.
AK Brand Development Studio is an independent creative and strategic practice specialising in brand development, fashion consulting and creative production. Our co-founder created London Fashion Day and Odessa Fashion Day — so the runway our clients walk on is one of our own.
Two international fashion platforms founded, not hired. Nine services across four movements, run by the two owners — the same two who answer your email.
Why this studio
Strategy that never leaves the deck is not strategy.
Most advisories hand you a deck and wish you luck. We produce the campaign, we produce the show, and we own the runways our clients walk on. From the initial idea to international presence, we support projects at every stage of their development.
What we built
We do not rent the platform. Our founders built it.
Most studios advising a young designer have to ask someone else for a slot. These are ours — which is why we can put a first collection on an international runway rather than write a deck about one.
-
London Fashion Day londonfashionday.co.uk Founded and produced by Konstantin Lieontiev An international platform created to support emerging designers.
-
Odessa Fashion Day ofd.org.ua Founded and produced by Konstantin Lieontiev Built to develop international creative communities.
-
KEKA keka.design Fashion brand founded by Konstantin Lieontiev Currently being developed for the international market.
-
Cool'baba coolbaba.in.ua Online magazine founded by Andrey Karakushan A media platform covering fashion, lifestyle and creative industries.
Built and run by the studio
The name
A is Andrey. K is Konstantin.
AK is the two co-owners, one letter each. Andrey Karakushan runs digital, identity and media; Konstantin Lieontiev runs strategy and fashion production. Every project gets both letters — which is the point of the studio.
Journal
What we have argued about lately.
-
Aug 2026
What it actually costs to show at a fashion week
The honest breakdown a young designer cannot find anywhere else — what a runway slot really costs, where the money actually goes, and what a show is genuinely worth.
-
Aug 2026
Design the identity at ad size first
A logo that only works at billboard scale is a logo that will be cropped, shrunk and ignored by the algorithm that decides whether anyone sees it.
-
Aug 2026
Your company is not your personal brand
Founders in fashion are usually better known than their labels — or invisible behind them. Both are strategy problems, and both are fixable.
-
Aug 2026
Fix the website before you buy the traffic
Every pound of promotion lands on a page. If that page is slow or unclear, promotion just buys a faster exit.