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The studio — London, United Kingdom

An independent practice at the intersection of strategy and production.

AK Brand Development Studio works at the intersection of brand strategy, fashion production and creative industries. The studio supports founders, designers and businesses in building strong brand identities, developing strategic positioning and creating meaningful visibility through creative campaigns, events and media presence.

The name

Andrey
Karakushan Konstantin
Lieontiev

AK is not an acronym for anything corporate. A is Andrey, K is Konstantin — two co-owners, one letter each. One side of the studio runs digital, identity and media; the other runs strategy and fashion production. Both letters are load-bearing: every project below carries the two crafts at once.

Founded by

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01

Andrey Karakushan

Creative entrepreneur, digital & identity

Andrey Karakushan is a creative entrepreneur specialising in brand development, digital presence and visual communication.

He has experience managing a multi-brand retail space for emerging designers, supporting young fashion brands through retail presentation and brand promotion.

He is the founder of the online magazine Cool'baba, a media platform focused on fashion, lifestyle and creative industries.

His expertise includes website development, brand identity, digital communication and building online ecosystems for businesses and creative projects.

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Konstantin Lieontiev

Fashion producer, brand strategist

Konstantin Lieontiev is a fashion producer, brand strategist and media professional with extensive experience in brand development and creative industries.

Before focusing on international fashion projects, he spent nine years managing a regional branch of a major advertising holding, where he was responsible for business development, advertising campaigns and strategic client development.

He is the founder and producer of the international fashion platforms London Fashion Day and Odessa Fashion Day, created to support emerging designers and develop international creative communities. He is also the founder of the fashion brand KEKA, currently being developed for the international market.

Through his work he has collaborated with designers, brands and creative teams across London, Paris and Dubai.

Platform London Fashion Day Platform Odessa Fashion Day Working across London · Paris · Dubai Practice Strategy · Identity · Production · Presence

How we work

  • Independent practice, not an agency roster
  • Strategy, production and digital under one roof
  • We produce the show, not just the deck
  • London · Paris · Dubai

The four movements are set out in full on the Services page; the proof lives in the work.

Fashion & Brand Advisory — London

Let us take your measurements.

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