About

( Not just a creative studio )

We build brands with clarity, visibility and cultural relevance.

AK Brand Development Studio is an independent creative and strategic practice specialising in brand development, fashion consulting and creative production. We work with designers, entrepreneurs and growing businesses to shape strong identities and meaningful market presence.

Our work sits at the intersection of strategy, fashion and communication. From positioning and brand identity to campaigns, digital presence and industry-facing projects, we help ambitious brands grow with purpose and present themselves with confidence.

( What We Believe )

We don’t follow noise — we build brands with direction. Every decision, every detail, every expression must serve a clear purpose.

( 01 )

Strategy before aesthetics

We believe strong brands begin with clarity. Before visuals, campaigns or content, there must be a clear idea, a defined position and a reason to be remembered.

( 02 )

Creative work with purpose

Creativity should do more than look good. It should communicate, shape perception and support growth. We create work that feels relevant, intentional and aligned with the brand behind it.

( 03 )

Visibility that means something

We value presence that is built with substance. From brand positioning to industry-facing communication, we focus on helping brands become visible in ways that feel credible, lasting and culturally aware.

( 04 )

Growth built for the long term

We are not interested in short-lived attention. We help shape brands that can evolve, expand and stay relevant over time — with stronger foundations, clearer communication and a more confident presence in the market.

HOW WE
WORK?

( Where strategy meets creative direction. )

We approach every project as a process of building clarity, identity and visibility. Our work is never random or template-led — it moves step by step, from understanding the brand to shaping how it is seen, communicated and experienced.

We partner with designers, founders, creative entrepreneurs and growing brands seeking clarity, relevance and a stronger presence.

1. Discovery

We begin by understanding the brand from the inside: its goals, audience, positioning, values and current challenges. This stage gives us the clarity needed to build with purpose.

2. Strategy

Once the foundation is clear, we define the brand direction. This may include positioning, communication, visibility goals, creative priorities and the role the brand should play in its market.

3. Creative Development

We translate strategy into expression — through identity, campaigns, content, digital presence and brand-facing materials that feel coherent, intentional and recognisable.

4. Presence & Growth

The final stage is about helping the brand appear in the world with confidence — through communication, launches, campaigns, events, digital touchpoints and industry-facing visibility.

( Trusted by teams who build for tomorrow. )

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( Clients )

We collaborate with fashion platforms, creative businesses, independent brands and growing ventures — helping them build stronger identity, visibility and market presence.

( Areas of expertise. )

Fashion & Events
Editorial & Media
E-commerce
Retail Concepts
Interiors & Furniture
Creative Direction
Brand Development
Digital Presence

( Founders )

The vision behind the studio matters as much as the work itself.

Kostiantyn Lieontiev

Co-Founder / Creative & Fashion Director

Kostiantyn Lieontiev is a fashion producer, brand strategist and media professional with extensive experience in brand development and creative industries. Before focusing on international fashion projects, he spent nine years managing a regional branch of a major advertising holding, where he was responsible for business development, advertising campaigns and strategic client development. Kostiantyn is the founder and producer of the international fashion platforms London Fashion Day and Odessa Fashion Day, created to support emerging designers and develop international creative communities. He is also the founder of the fashion brand KEKA, which is currently being developed for the international market. Through his work he has collaborated with designers, brands and creative teams across London, Paris and Dubai, participating in international projects and industry initiatives.

Andrii Karakushan

Co-Founder / Brand, Digital & Communications Lead

Andrii Karakushan is a creative entrepreneur specialising in brand development, digital presence and visual communication. He has experience managing a multi-brand retail space for emerging designers, supporting young fashion brands through retail presentation and brand promotion. Andrii is also the founder of the online magazine Cool’baba, a media platform focused on fashion, lifestyle and creative industries. His expertise includes website development, brand identity, digital communication and building online ecosystems for businesses and creative projects.