Placeholder standfirst. A logo that only works at billboard scale is a logo that will be cropped, shrunk and ignored by the algorithm that decides whether anyone sees it.

Placeholder body. Replace with the full note — 600–900 words in the studio’s voice. Subheadings set themselves in the display face automatically.

Related: this note belongs to the Identity movement. See it applied in the work, read who is behind the studio, or start a project.