
LFD Season 5
A season that put the person, not the standard, at the front of fashion — with a campaign made with KEKA.
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A season that put the person, not the standard, at the front of fashion — with a campaign made with KEKA.

Two days, two landmark venues and one theme: resilience, strength and creative movement forward.
2026 Two days of summer and cruise collections in Odesa. The second went ahead the morning after a night of missile and drone attacks.

Authenticity as the new luxury: a record number of guests, a pop-up space and an expanded line-up in Hyde Park.

A season about the value of individuality, with a campaign starring Miss Ukraine Kateryna Zakharchenko.

A campaign shot at sunrise on Regent Street and a day of shows in Hyde Park, built on one idea: fashion as a language beyond borders.

Twelve fashion voices at the historic Porchester Hall — and a campaign built around a student designer and an emerging model.
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