Start a project

Work / Brand

KEKA

A label that ignores gender, age and convention — on the runway in London and Milan, and being developed for the international market.

KEKA is the fashion brand founded by Kostiantyn Lieontiev, with a philosophy that goes beyond gender, age and traditional norms. It has shown at London Fashion Day across several seasons and created the official campaign for Season 5, HUMAN.

In September 2025 KEKA joined Fashion For Freedom during Milan Fashion Week, reimagining Tudor echoes as a contemporary cultural and political statement. The brand is now being developed for the international market — using the same methods the studio brings to clients: positioning, campaigns, runway and press.

A black pinafore dress over a white blouse with puffed sleeves on the runway.
KEKA by Novikov at London Fashion Day Season 5, “HUMAN”, St John’s Church, Hyde Park.
A corset and wide trousers with a ruffled collar on the runway.
KEKA by Novikov at London Fashion Day Season 5, “HUMAN”, St John’s Church, Hyde Park.

Ready when you are.

Send a brief — a few lines are enough. We read every one ourselves and reply with questions, a time to talk, or a proposal.

Start a project