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Work / Shows & events

London Fashion Day Season 7: Fashion Beyond Borders

When
1 May 2026
Where
St John’s Church, Hyde Park
Our part
Season management; direction of the campaign film; show day and press
londonfashionday.co.uk

Season 7 treated clothing as a language that exists beyond borders, beyond spoken words and beyond fixed identity.

The campaign was captured at sunrise on Regent Street: Iranian model Amirsam Mohammadzadeh, whose life and work connect him to Ukraine, in a look by the Ukrainian brand YADVIGA NETYKSHA — transparent fabrics that reveal the body while concealing the face.

No matter how much we search for perfection in style, trends, or fashion directions, at the centre of it all there is always a person: their individuality, their identity.

Kostiantyn Lieontiev, London Fashion Day

The day

On 1 May 2026, St John’s Church, Hyde Park became a continuous sequence of presentations from 13:00: the London College of Contemporary Arts showcase, then Brera Milano, Anabelle Clothing, Amira, RICKY XTOPHA, Olimzoda Mahin, SOFI RICH and MALUSHA Bags, LEV3L UP, Atelier Pardis, Mur Mur, KEKA, Riri Couture and Gorsset. Attendance was free of charge, organised through selected show slots.

Credits

  • Campaign concept Kostiantyn Lieontiev
  • Art direction Pardis
  • Film Dinara Ostr
  • Backstage photography Natalia Wise
  • Music Eduard Nester
  • Model Amirsam Mohammadzadeh
  • Look YADVIGA NETYKSHA
Season 7 campaign film, shot at sunrise on Regent Street.
A white bridal gown with a sheer cape on the runway in front of a carved wooden screen.
Gorsset at London Fashion Day Season 7, St John’s Church, Hyde Park.
Model with eyes closed on a quiet Regent Street at dawn, holding lilac organza.
London Fashion Day Season 7 campaign shoot, Regent Street, London. Photo: Natalia Wise.
A floor-length dress in yellow and black print with a black sash on the runway.
Riri Couture at London Fashion Day Season 7, St John’s Church, Hyde Park.
A camera monitor showing the model during the Season 7 campaign shoot, Regent Street in the background.
London Fashion Day Season 7 campaign shoot, Regent Street, London. Photo: Natalia Wise.
A white double-breasted coat dress on the runway, guests photographing from the front row.
KEKA at London Fashion Day Season 7, St John’s Church, Hyde Park.
A sequinned bronze dress with a long open coat on the runway.
Mur Mur at London Fashion Day Season 7, St John’s Church, Hyde Park.
Model standing by traffic lights on Regent Street in a sheer white look.
London Fashion Day Season 7 campaign shoot, Regent Street, London. Photo: Natalia Wise.
A red draped skirt with a gold embellished top and a floral headpiece on the runway.
Anabelle Clothing at London Fashion Day Season 7, St John’s Church, Hyde Park.
Backstage: hands lacing a beaded corset before the show.
Backstage at London Fashion Day Season 7.
Kostiantyn Lieontiev addressing guests on the runway at St John’s Church, Hyde Park.
Kostiantyn Lieontiev, founder of London Fashion Day, opening Season 7.

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