London Fashion Day
An independent international runway for emerging and independent designers — organised by the studio, eight seasons since 2023.
Service 02 — Identity
An identity that works at every size.
How the brand looks and sounds — designed to hold up on a woven label, a runway backdrop and a six-second ad.
The questionWhat do we look like?
What we do
An identity has to survive the real world: a phone screen, a shop window, a press wall, a stitched label, a dark venue. We design for those moments first and the presentation board last, so the system works the first time it meets an Instagram crop.
Creative direction keeps it honest after launch. The same eye that designs the identity art-directs the campaign, the show and the website — which is why the brand still looks like itself a season later.
What you get
- Logo and identity system
- Visual direction: colour, typography, image style
- Brand guidelines your team and partners can actually use
- Labels, tags, packaging and print designed alongside the digital assets
- Visual storytelling for campaigns and social
- Creative direction across shoots, shows and digital
How it runs
- Brief. We start from the strategy — or write a short one with you if it doesn’t exist yet.
- Routes in real use. Two or three design directions shown where they will live: on a label, a post, a backdrop, a site.
- System. One route refined into a full identity, with every file and the guidelines to use it.
Questions
Can you refresh rather than redesign?
Yes — and it is often the better choice. We will tell you what is worth keeping and what is holding the brand back.
Do you design packaging and print?
Yes, as part of the identity: labels, tags, packaging and print are designed with the digital assets so everything matches.
Ready when you are.
Send a brief — a few lines are enough. We read every one ourselves and reply with questions, a time to talk, or a proposal.
Start a project