LFD Season 8
Twelve fashion voices at the historic Porchester Hall — and a campaign built around a student designer and an emerging model.
Service 01 — Strategy
Know who you are before you design anything.
The work before the logo: what the brand is, who it is for, and why anyone should care. For new labels, relaunches and founders building a personal brand.
The questionWho are we?
What we do
Strategy is where most brands save money and where most of them lose it. A collection without a position looks like everyone else’s on the rail; a founder without a clear story says something different in every interview. We start with the questions a buyer, an editor and a customer will ask — and we don’t move to design until the answers hold.
Our strategy is written by people who have had to sell their own tickets, fill front rows and win over press for platforms and a label we built ourselves. It ends in decisions you can act on, not a presentation that sits in a folder.
What you get
- Brand concept and positioning
- Audience, market and competitor map
- Brand philosophy, values and tone of voice
- Relaunch or repositioning roadmap
- Personal brand strategy for founders and designers: positioning, communication and visual direction
- Identity foundations — the brief every designer, photographer and agency works from
- A twelve-month plan for growth, in order of priority
How it runs
- Discovery. Conversations with you and, where useful, with customers, buyers or stockists.
- Routes. Two or three strategic directions, argued on paper, with the trade-offs spelt out.
- Decision. One direction, written up as a short brand book you can hand to anyone who works on the brand.
Questions
Do I need strategy if I already have a logo?
Often, yes. A logo is the last answer in a long chain. If the brand isn’t selling, being remembered or being written about, the problem usually sits earlier in that chain — and a new logo won’t fix it.
Do you work with individuals?
Yes. Personal brand strategy — positioning, communication and visual direction — is part of the practice, for designers, founders and creative professionals.
LFD Season 7
A campaign shot at sunrise on Regent Street and a day of shows in Hyde Park, built on one idea: fashion as a language beyond borders.
London Fashion Day
An independent international runway for emerging and independent designers — organised by the studio, eight seasons since 2023.
Ready when you are.
Send a brief — a few lines are enough. We read every one ourselves and reply with questions, a time to talk, or a proposal.
Start a project