Client Name Repositioning 2025
A relaunch that kept the customers it had.
Placeholder. A brand relaunch and repositioning for a business that had grown by addition for nine years.
Ran through Strategy Identity Presence
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01
The cut
Placeholder chapter. Describe what was removed and how that decision was made.
RANGE −60%
The position
Placeholder repositioning line — replace with the real one.
What it beat
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Placeholder alternative one -
Placeholder alternative two -
Placeholder alternative three
Each of these would have passed a board meeting. That is what is wrong with them: a position nobody could object to is a position nobody will remember.
Placeholder case narrative — replace with the project story. The chapters, measures and position blocks above are driven from the case fields.
This project ran through the Strategy, Identity and Presence movements. Browse all work, or start a project.