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Services

Four movements, and what each one hands over.

Nine services, one sequence: from the initial idea to international presence. Each movement states what it leaves the next, so nothing is lost in a handover between suppliers — because there is no handover between suppliers.

01Movement

Strategy

Decide what the brand is, who it is for, and what it will not be.

Judged on — POSITION 1 page

A position that needs twelve slides is one nobody in your team will remember on a Tuesday.

  • 01 Brand concept development
  • 02 Brand positioning and strategy
  • 03 Brand relaunch and repositioning
  • 04 Brand philosophy and identity foundations
  • 05 Marketing and communication strategy
  • 06 Personal brand strategy for founders and public figures
  • 07 Strategic guidance for business growth

Hands over — Leaves Identity a written position to design against, not a mood board.

See Strategy in the work →

02Movement

Identity

Give the position a face that survives contact with the real world.

Judged on — SCALE 4:5 → 6m

Drawn at ad size first and at runway backdrop size second. Most identities are made the other way round.

  • 01 Brand identity development
  • 02 Logo and identity design
  • 03 Creative and visual direction
  • 04 Brand guidelines
  • 05 Visual storytelling and content direction

Hands over — Leaves Production a system that holds at campaign scale and at 4:5.

See Identity in the work →

03Movement

Production

Make it exist — the campaign, the event, the show, the room.

Judged on — RUNWAY Ours

Our co-founder created London Fashion Day and Odessa Fashion Day. Most studios have to ask for a slot.

  • 01 Photo campaigns and creative direction
  • 02 Promotional video production
  • 03 Brand presentations and product launches
  • 04 Creative events and brand experiences
  • 05 Independent fashion shows
  • 06 Fashion show production during international fashion weeks
  • 07 Industry PR and press support

Hands over — Leaves Presence real assets and real coverage, not renders.

See Production in the work →

04Movement

Presence

Put it where people already are, and make it findable.

Judged on — FOUND Organic

Paid reach you rent. Search and press you keep. We build for both, and report both.

  • 01 Website creation and development
  • 02 E-commerce and online stores
  • 03 Social media presence and digital content
  • 04 Online brand positioning
  • 05 Digital advertising campaigns
  • 06 Google, YouTube and Meta promotion
  • 07 Audience growth and engagement

Loops back — Feeds what the audience does back into Strategy — the position sharpens every season.

See Presence in the work →

Fashion & Brand Advisory — London

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